Shameless Sex Podcast
This project is particularly near and dear to us at Queen Media Management, as they truly allowed us the platform to grow in the realms of social media management, email marketing, website design and brand management.
"Without April & Amy of Shameless Sex, Queen Media would not be where it is today. On a personal note, their support, guidance, and mentorship are what allowed me to become the entrepreneur that I am today. It's difficult to put into words what their encouragement has meant to me. It has been an honor and a blessing to work with them during these past 5 years, and I can't thank them enough for all the trust they've instilled in me to grow their brand online."
- Paigge Gilbert, CEO & Founder
Here’s a sampling of the work that we did with Shameless Sex Podcast:
📲 Social Media Management 📲
In our first year at the helm of their Instagram account, we were able to drive their followership from 5k to 30k. Then, despite experiencing some major hiccups during Instagram’s crackdown on sex educators (the account was taken away two different times and we experienced an extended shadowban), we managed to drive consistent growth to their current followership - nearly 50,000.
On TikTok, we went from zero to over 9k during the pandemic. Then, once again, the account was shut down, which frankly, only made us stronger. We have since restarted and have grown to 10k+ followers in less than 6 months.
💌 Email Marketing 💌
Using MailChimp, we maintained a consistent newsletter cadence with an open rate of ~20%. This allowed us the opportunity to drive considerable traffic to the podcast itself as well as to their sponsors and their website.
When we were dealing with crackdowns on social media, this regular, dependable connection to our subscribers empowered us to grow an even more engaged audience that likely helped us to bounce back with such ferocity after each account shutdown!
That’s the difference between owned media and social media, and is part of the reason why we feel it’s so important to cultivate an ecosystem of engagement, rather than focusing on a single platform or single type of content.
💻 Website Design 💻
We did a complete overhaul on their SquareSpace site. From building a multi-season archive of their podcast and transferring years of blog content to updating branding and imagery; and even optimizing the site for mobile-viewing.
We’re proud to say that it now boasts high page speed ratings in the categories of accessibility, SEO, and best practices.
Honestly folks, don’t take it from us.
Here’s what the hosts themselves had to say:
"Paigge has been a complete gift to our podcast and continued growth as a brand and business. She started as an intern and showed how dedicated she was to our work and mission, and we quickly promoted her to being a part of the Shameless Sex team.
Since working with Paigge, our social media numbers have grown significantly in multiple avenues. On Instagram we went from under 10k to 40K within a matter of months. we could have never done this on our own without the brilliance and support of Paigge. As these numbers grow, our business grows, and our message gets to more people. Basically everyone wins.
We at Shameless Sex highly recommend anyone looking for social media growth to work with Paigge at Queen Media Management."
- Amy Baldwin
Co-Founder Shameless Sex Podcast
"Before Paigge was working with Shameless Sex, our IG had a chaotic, scattered look and there was no regularity of our posts, on top of that, SS had less than 5K followers. We also didn’t have any real branding to speak of, from our website to our IG, it all looked messy and very amateur. Moreover, we were non-existent on TikTok and if/when we did make social media videos, we had no direction or know-how on what to create for a successful post.
After Paigge, Shameless Sex turned into a well-oiled machine. Our followers on IG grew faster and faster by the month, hitting 40K in less than a year from when she took over and it continues to grow far beyond that today. She’s provided direction on what video content we should create for TikTok to help us get more views. She updated our branding on both our website and IG so it’s cohesive and beautiful so much so other podcasters ask us “who did your website, it’s amazing!!). All because of Paigge’s hard work and dedication, Shameless Sex has more social media followers, more of a solid brand, a wider online presence, and platform where people can engage and learn but can have fun and win free stuff when there’s a contest (that Paigge is running for us on a quarterly and sometimes monthly basis).
The most significant improvements in SS social media presence have been growth of IG followers from 5K to almost 50K (880% growth), TikTok growth over 10K before take down--to 4K followers in less than two months since take down. She’s developed our branding and made it consistent, stunning, cohesive, relatable to all genders and orientations. She’s responsive, on top of shit, a go getter, reliable, a self-starter, a pleasure to work with, and communicative. She has created content for Shameless Sex newsletters, offered brilliant and successful ideas like regular IG contests, and she’s a joy to have on our team!"
- April Lampert
Co-Founder Shameless Sex Podcast
